Study shows Braxton Brewing has highest number of online searches in Kentucky

Kentuckians are Googling Braxton. (Photo courtesy of Braxton Brewing Company)

A recent study shows Braxton Brewing Company in Covington is the most-searched Kentucky craft brewery in the state, according to a study by Arizona-based marketing company LeadMD.com.

Braxton was founded in 2015 by Evan Rouse of Union, Ky. In its five years, it has increased distribution across the state and into Ohio. The year it opened, Braxton was named as one of the Top 33 new breweries in 2015 by BeerAdvocate; the brewery later won Brewbound’s prestigious Rising Star Award. Last year Braxton signed a partnership deal with the NBA’s Indiana Pacers in relation to its hard seltzer products.

As for non-Kentucky craft breweries, Kentuckians most often searched Munster, Ind.’s 3 Floyds Brewing, which recently announced it would close its brewpub indefinitely due to the coronavirus pandemic. Additionally, 3 Floyds was Indiana’s top searched in-state beer, while Indiana’s most searched non-local brewery was Russian River Brewing Company, also the top-searched out-of-state brewery in 15 other states.

LeadMD utilized monthly search volume data from Google Trends to identify the top-searched beers in each state.

It bears noting that the study also determined the top non-craft beer searches for each state. In Kentucky, that honor somehow went to Bud Ice (what, no PBR?). In Indiana, it seems a spillover of Cubs fans from neighboring Illinois may have influenced its top-searched non-craft beer: Old Style.